As master colourist, no shade of colour is beyond Braithwaite’s grasp when it comes to hair, but with her specialization in blondes, she focuses on keeping these hues crisp and vibrant. Nicole literally wears her passion, having had almost every hair colour herself, Braithwaite works to understand the intricacies of each colour and translate this knowledge to the development of healthy, shiny, vibrant hair for her clientele.

Braithwaite's career in the hair industry has brought her to Yorkville in Toronto, from Edmonton, where she has worked with top manufacturers such as Schwarzkopf Professional, Redken and Revlon. Braithwaite has appeared on City TV's Breakfast Television, Cityline and has worked with various television personalities, celebrities, beauty editors, magazine editors and contributed to Dove’s first commercial for their Campaign for Real Beauty. "I'd like to think of myself as an editor. I can see what's wrong with something and I can see how to fix it, how to make it be the best it can be. I might not be the one writing the book, but I can see where they went wrong and edit it," says Braithwaite.